Guesting Strategy

Guesting Strategy Intensive

Pitch design, topic packaging, and follow-up sequences for leaders who want to earn the right invitations on respected B2B shows.

Duration: 6 weeks
Format: Workshop series
Skill focus: Advanced
Coaching: Biweekly 1:1 slots

890,000 KRW

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Program narrative

We treat guesting like pipeline development: research, warm intros, concise pitches, and post-episode nurture. You will build a living database of shows, angles, and proof points that match your buyer committees.

What is inside

Show-fit matrix with audience and tone scoring
Three pitch templates with proof-point slots
Follow-up scripts that reference episode timestamps
Briefing one-pager for hosts and producers
Internal approval checklist for spokespeople
Clip kit for sales enablement after air date
Office hours for pitch rewrites

Outcomes you can inspect

Secure five aligned guest spots in ninety days
Standardize approvals without slowing momentum
Ship a clip kit within 48 hours of each release

Lead mentor

Ren Kai

Podcast growth strategist specializing in outbound guesting systems.

Participant questions

Will you book shows for me?

We coach you to book. If you need full-service outreach, we can introduce vetted partners under a separate agreement.

Any limitations?

Highly regulated topics may require additional stakeholder sign-off steps that extend timelines.

Is this only for English shows?

No. The frameworks translate; we also supply bilingual email templates where helpful.

Recent notes

The show-fit matrix stopped us from spray-and-pray pitches. I still rewrite using the three template shells from module four.

Irene Cho · Founder · Google

Dense week three, but the follow-up scripts referencing timestamps were the practical win. Minor note: I wanted more APAC show examples.

Theo · Consultant