Podcast Launch

B2B Studio Launch Lab

A cohort sprint for leaders who need a repeatable weekly rhythm for recording, editing, and publishing without burning out their calendar.

Duration: 8 weeks cohort + 2 office weeks
Format: Cohort + async lessons
Skill focus: Intermediate
Coaching: Weekly group coaching

1,280,000 KRW

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Program narrative

You leave with a production calendar, guest outreach templates, and a promotion checklist tuned to enterprise buyers. We focus on clarity, not volume: fewer episodes with sharper positioning and stronger follow-through across teams.

What is inside

Launch-week storyboard mapped to pipeline stages
Cross-team workflow for approvals and brand voice
Distribution plan for owned channels and partner newsletters
Repurposing map for long-form clips into short-form assets
Office-hours blocks for async audio review
Quality standards checklist for legal and brand reviewers
Measurement worksheet for qualitative signal tracking

Outcomes you can inspect

Publish a consistent weekly episode for twelve weeks
Align sales and marketing on three flagship topics per quarter
Reduce reshoots with a pre-flight script and sound checklist

Lead mentor

Hana Sorell

Program Director focused on cohort pacing and accountable milestones.

Participant questions

Do you host the audio files?

We recommend a host you control. We configure metadata, categories, and publishing steps, but hosting stays in your operational stack.

What is not included?

Licensed music, outsourced mixing beyond two review cycles, and paid media placements are not included. We provide vendor criteria instead.

How much time weekly?

Most participants invest six to nine hours weekly including recording, edits, and community prompts.

Recent notes

The launch-week storyboard from week two became our default brief for every guest. The async audio review blocks saved our PMM team from endless Slack threads.

Minseo Park · Head of Marketing · Northline SaaS · survey

Clear structure, though I wanted one more deep dive on batching interviews. Still, the repurposing map is now pinned in our Notion home.

Leo · Atlas Advisory