2026-04-11
Teaching executives to sound like themselves
By Hana Sorell
Executives fear sounding canned. We use unscripted warmups that isolate breathing, pace, and transition words. The goal is muscle memory, not memorization.
Second, we build a story bank with proof anchors. Each story has a headline, a sensory detail, and a lesson line. That structure survives nerves better than bullet stacks.
Third, we rehearse adversarial prompts. Not hostile—just realistic. The CFO question, the skeptical buyer, the internal engineer who wants more technical depth. The leader practices reframing without dodging.
Fourth, we debrief with language ethics in mind. We flag absolutes, unverifiable superlatives, and promises that create downstream risk for customer-facing teams.
leadership · coaching